Digital Marketing Agency in New Mexico

Marketing- Google Ads

Google Ads Campaign Management

Looking to get more leads with paid search advertising? Google Ads, formerly Google Adwords, is the premier platform for paid search advertising—allowing you to target your customers in the most relevant and specific way. Whether you’re looking to fine tune your existing Ads campaign or you’re starting from scratch and need a complete campaign setup, the paid search specialists at Zia Digital Marketing LLC can help with every aspect of your Google Ads campaign management.

Why Your Company Should Use Google Ads

Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings.

Generating More Leads

Google Ads strives for relevancy and rewards advertisers for making their campaigns as useful to searchers as possible. Ads assigns a Quality Score to each keyword in an account. Quality Score partly determines the cost per click for an ad in the top position on Google Search. It’s also important to note that Google Ads favors advertisers who frequently adjust their account and experiment with the latest features Ads offers, making PPC management an essential element of advertising on Ads.

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Most frequent questions and answers

The cost associated with Google Ads is dependant on a variety of factors.

For a search campaign (i.e. one where your ads appear on Google search results page), it will depend on the level of competition for your chosen keywords in your chosen region. Having a strategic keyword selection is of prime importance when considering a search campaign and it is worth taking the time and adequate steps to properly scope out this part of the project prior to launching into setting up a campaign. Your keyword selection is the foundation of your entire ads campaign.

The simple answer to this is yes. If Google Ads did not work then advertisers, marketing agencies, companies and individuals would have stopped running their digital adverts on this digital marketing platform. But! They don’t always work and they are not always the right move for every company. This is why a good deal of effort needs to go into the scoping and planning stage prior to launching into a campaign. The beauty of Google Ads is that you only pay when your advert is seen and clicked so as long as you’ve a well thought out campaign, there is very little wasted budget.

Again, this is a based on a number of variables. What is your budget, who is your audience, what is your product or service and what is your capacity to handle sales enquiries? Certainly, we believe that Google Ads and their range of digital advertising services is worth exploring for most businesses, but often we advise clients of alternative options and alternative uses for their marketing budgets. Depending on your sector you may have excellent results on Facebook, and with their detailed targeting in Facebook Ads Manager.

Would you like to start a project with us?

Want to get your business online? Contact us today and schedule a strategy call.

Would you like to start a project with us?

Want to get your business online? Contact us today and schedule a strategy call.